Impostor Syndrome is real 🙀 I know I faced it when I saw product-managers talking about metrics I didn’t understand, engineers explaining edge cases on big glossy whiteboards and my colleague designers waddling through all of these with the grace of a swan! 🦢
It was a new city, a new workplace & a team of extremely talented people that got me thinking, “Why would they hire me when they’ve got it all figured out? How can I possibly be of any value here?”
Working at Urban Company for the last year and a half, I’ve learned that people cherish…
We called 13 partners, asking them what problems they are facing while buying a lead, how often they run out of required credits in wallet and the proposed idea of recharging from upcoming payout.
During March, when India was in COVID lockdown, the economy had suffered a setback. Like most businesses, UC was not left untouched. We had to find ways to save costs. The demand took a nose-dive and our partners were facing cash-crunch.
Something had to be done for giving flexibility to partners for purchasing new leads from the platform while also finding alternatives to save business costs.
For finding affordable payment methods, we dived deeper into the partner platform. To read about our discovery and research methods used, read this story on Medium.
This was important because:
Around May-June 2020 last year, while we were still reeling under COVID effect and grappling with uncertain future, as a home-service marketplace, UC needed to win back the customers — more than ever. Customers were scared of high-contact services and on top of that, the high ticket services/repairs like AC repair pushed them further away. While we could not reduce prices owning to increased operational costs that the business was incurring, we can do our best by:
Loyal customer base or the customers who buy UC subscriptions spend an average of 2.5X more than customers who do not have a subscription. There is obviously some merit in incentivising subscription selling.
I was part of the small team who went ahead with this idea of letting UC partners sell subscription to customers at the time of service delivery.
While the growth team was figuring out ways of increasing subscription sales, the supply team thought about giving a little boost by allowing UC partners sell UC subscriptions and get rewarded.
The only problem was, our partners are service specialists…
A wise carpenter never fights with his tools
Often, internal tools are overlooked in terms of their aesthetic appeal, more so, in usability too. Think about the HR software you log in to or any of the dashboards used by the internal teams in your company. Chances are they look like straight out of Windows 98 era.
In our case, let's just say we have had enough of clunky interfaces. I had finished a project earlier and had few days idling around. That's when the team thought about doing some good karma.
As a supply side team, we could solve…
"I want to be justice, love and the wrath of God all in one."
This graphic novel caught my eye when my colleagues were discussing graphic novels on Slack. Not sure what drew me to this, is it the tragedy angle? or the fact that it’s a story that’s real, about a girl whose childhood dreams are pretty similar to mine? I’m down to 4 chapters and it is going great so far.
Edit on July 14 — I'm halfway down and this is getting interesting. I love the innocence and honesty.
What constitutes a good assistant? No, it is not your regular chatbot. An assistant is anything that helps you REFLECT.
First things first, this is a course+certification course. You get a certificate on passing the exam with more than 75% grades. You can also opt to take the exam only route without the 10-day training, but from what I experienced giving the exam, it is likely very difficult if you are new to this field. Unless you know someone who has the HFI's study material that is taught in the 10 days, I would suggest doing the training.
My decision to go for the CUA exam was based on doing something productive of my time before I transitioned into my…
From 'Aha' to 'Of Course' Moments | Designing Partner Products @urbancompany_UC